The Person

Behind the Design

I’m a part-time 😻 pet lover and a full-time digital product designer who cracks dark jokes 💀 for fun. I care a lot about using design to create delight for users.

What I bring to the table

  • 8+ Years of designing products
  • 1 lakh+ Cardholder served
  • 3+ products scaled from 0→1
  • +50 Times Gave up before finally finding the right problem
  • Product Definition
  • System Thinking
  • Polished work with practical delivery
  • Thoughtful use of AI
  • Craft Taste “Swaad Anusar”
  • Craft mentoring and leading quality
  • Idea to launch, with extra chamak and delight ✨

Why I became a designer

Here’s the thing: I love GUIs and beautiful interactions.

Ever since I first got my hands on the iPod and its iconic scroll wheel in 2008 (while dreaming about buying one at the new Croma store), I was mesmerized by just how satisfying it was to use!
And I wondered what it takes to make something like this. Still trying to find out.

A hand holding a purple iPod, its thumb scrolling the click wheel while album covers slide across the screen.

My Track Record

Zeta logo on a vinyl record

Zeta Suite

Principal Product Designer

5.5 Years

  • Leading agentic design
  • Designing value-added services and seamless migration experiences
  • Led product and design for Family Banking as a Service
  • Scaled and shipped 20+ features for the Pixel credit card app, serving 1 lakh+ cardholders
Coditas logo on a vinyl record

Coditas

UX Designer

2.5 Years

  • Built ADA-compliant travel experiences for points redemption at a leading US bank
  • Designed an end-to-end API sandbox and documentation tool for travel APIs
  • Designed components and maintained accessibility standards for an ADA-compliant design system

So Let’s Talk